LA Clippers unveil new logos during daylong publicity blitz

Steve Ballmer
Los Angeles Clippers owner Steve Ballmer gives away T-shirts and cupcakes with the new Clippers logo on them to fans at Sprinkles Cupcakes in downtown Los Angeles, Thursday, June 18, 2015. The Clippers introduce new guard Lance Stephenson on the same day they begin promoting a new logo and uniforms at prominent locations across Los Angeles. Both moves are steps into the future for owner Steve Ballmer's reinvigorated franchise as it breaks from its miserable past. (AP Photo/Richard Vogel)

LOS ANGELES (AP) — From the skyscrapers to the beaches, the Los Angeles Clippers are hitting the town to unveil their new logos and uniforms.

The Clippers handed out thousands of red T-shirts on Thursday all across greater Los Angeles to publicize the latest step in a thorough rebranding of the long-struggling franchise.

They’re hoping to build on their evolution into an NBA title contender with a new look and attitude.

So billionaire owner Steve Ballmer gave out free shirts and logo-festooned cupcakes in downtown Los Angeles, while coach Doc Rivers shook hundreds of hands in a long line outside the beloved Pink’s hot dog stand in Hollywood.

The Clippers’ new crest is a red “LA” nested inside a large blue “C.” They’re also adding more black to their traditional red-white-and-blue color scheme.

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