LOS ANGELES (AP) — From the skyscrapers to the beaches, the Los Angeles Clippers are hitting the town to unveil their new logos and uniforms.
The Clippers handed out thousands of red T-shirts on Thursday all across greater Los Angeles to publicize the latest step in a thorough rebranding of the long-struggling franchise.
They’re hoping to build on their evolution into an NBA title contender with a new look and attitude.
So billionaire owner Steve Ballmer gave out free shirts and logo-festooned cupcakes in downtown Los Angeles, while coach Doc Rivers shook hundreds of hands in a long line outside the beloved Pink’s hot dog stand in Hollywood.
The Clippers’ new crest is a red “LA” nested inside a large blue “C.” They’re also adding more black to their traditional red-white-and-blue color scheme.