Amazon offers thousands of deals for Prime Day, forcing retailers to compete

FILE - In this Oct. 18, 2010 file photo, an Amazon.com package awaits delivery from UPS in Palo Alto, Calif. Amazon is suing more than 1,000 people for advertising their services writing fake reviews for as little as $5 as it seeks to crack down on bogus reviews on its site. The complaint filed Friday, Oct. 16, 2015 in King County Superior Court in Seattle marks the latest effort by the online powerhouse to crack down on fraud on its site. (AP Photo/Paul Sakuma, File)

INDIANAPOLIS (WISH) — Amazon is offering thousands of deals for its second annual Prime Day. The Amazon-made “holiday” will give Prime members access to more than 100,000 deals. Meanwhile, competitors are offering up deals and discounts in response.

Amazon rolled out some “countdown” deals last week to get customers ready for the big sale. Customers will buy millions of products throughout the 24-hour sale, but Amazon’s true goal is to convince more people to sign up for Prime memberships.

A Prime membership costs $99 a year. Amazon has worked to add more and more perks for members like Prime Now, photo storage and more music, movies and TV shows.

Last year, customers took to social media to make jokes about Prime Day, complaining the deals didn’t live up to the hype. Still, Prime memberships jumped 51 percent in 2015.

Wal-Mart launched competing deals during last year’s Prime Day, but this year the discounts are even deeper. The retail giant started offering free shipping and special deals on Monday, and the promotion will last through Friday. Wal-Mart is pushing its “ShippingPass,” which it just launched last month.

ShippingPass subscribers pay $49 per year, and get free two-day shipping on their Wal-Mart orders.

Macy’s is also offering “Black Friday in July” sales. Macy’s is promoting special prices and free shipping through July 17th.

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